FAQ

What services do you offer?
We build strategic visual systems for hospitality: brand strategy, identity, web experiences, marketing collateral, print & packaging, and campaign support. Everything we do is designed to move revenue, strengthen positioning, and improve guest perception.
Who do you work with?
We focus on boutique hotels, wellness retreats, premium F&B venues and high-end rentals — operators who treat design as a strategic business tool, not decoration. If you run a hospitality business and care about revenue, reputation, and guest experience, we’ll probably be a good fit.
How do I start?
Book a short discovery call. We’ll quickly assess where you are, what’s blocking growth, and which next step makes the most sense — a micro-audit, a brand sprint, or a scoped project.
What does your process look like?
We work in four clear phases: Discover (research & guest insight), Define (positioning & concept), Design (identity, website, collateral), and Deploy (QA, launch, and measurement). Each phase has defined deliverables and review points, so you always know progress and outcomes.
How involved will I need to be?
You don’t need to be involved in day-to-day design — we run the project and ask for focused decisions at 2–4 checkpoints. The more responsive you are in reviews, the faster we move. We’ll recommend the right level of client input during onboarding.
Do you use external specialists?
Yes. For specialist needs (motion, advanced UX, illustration, and more), we bring vetted partners and manage them directly so you have one accountable team and consistent quality.
How long will my project take?
Depends on the scope. Typical ranges: identity 6–10 weeks, small websites 6–8 weeks, identity + site 12–16 weeks. We build a realistic timeline in the proposal that reflects approvals, content supply, and technical integrations.
What about revisions and scope creep?
Each proposal defines the number of review rounds per phase. If the brief expands, we offer a change order with options: phased delivery, extra iteration blocks, or a retainer for ongoing work.
How much do your services cost?
We don’t sell by the hour — we price by value and scope. After a discovery call we’ll recommend the right package (or micro-audit) and share a clear quote and payment schedule. Expect transparent pricing tied to deliverables and outcomes.
Do you offer packages or retainers?
Yes. We offer modular packages for common needs and monthly retainers for clients who want continuous creative and technical support. Retainers are the most effective way to keep brand momentum without repeated onboarding.
What do you deliver at the end?
You receive production-ready assets (logos, color & type systems, templates), a brand asset library, and documentation for implementation. For websites, we deliver a CMS, a deployment checklist, and an analytics handover.
Who owns the assets?
Once final payment is made, you own the final assets. We provide master files and a license summary for any third-party items used.
How do you measure success?
We define success upfront: direct bookings, conversion uplift, or improved guest engagement. For websites, we set baseline metrics and report on post-launch lift. For branding, we track qualitative outcomes (bookings, reputation, press) and recommend experiments to quantify impact.
Can you run A/B tests or conversion experiments?
Yes — conversion experiments are part of our optimization phase or offered as an add-on. We test hypotheses, measure impact, and iterate based on data.
Do you sign NDAs and protect IP?
Yes — we sign NDAs on request and include IP and confidentiality clauses in contracts. We also note any third-party licenses in the handover.
Do you work internationally?
Yes. We’re based in Romania and collaborate remotely with clients across Europe. Most projects run seamlessly online, but we’re available for on-site meetings or workshops when the project calls for it.

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